Belgium unveils its new international branding campaign highlighting its openness for innovation

On 24 May 2023, Belgium unveiled its new international branding campaign titled “Embracing openness”. Primarily targeted at economic decision makers and the broader research community, the initiative has been launched by the FPS Chancellery of the Prime Minister to strengthen Belgium’s openness for innovation, as supported by partnerships and diversity. The campaign will run until April 2026.

For more info, please visit www.embracingopeness.be